- 82% have fully implemented their mobile strategy
- 78% are receiving positive ROI from their investments
- Apps will grow from 9 to 14 for these organizations
- Apps are targeted at:
- 59% HCPs
- 55% patients / insurance members
- 44% technicians
- 97% have security concerns surrounding apps
- 53% use an on-premise deployment solution (rather than using app stores)
From the above it is obvious that the respondents were health providers and insurers rather than pharma companies. These groups have a lot to gain from well-designed productivity apps and seem to be exploiting that opportunity.
Pharma brands still need to be careful to ensure they have a compelling reason for patients and HCPs to engage with an app before following providers down this road.
Source: RedHat
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