The power of data visualization becomes immediately evident when arguably the best way to communicate the history of data visualization is through data visualizationâ€”but donâ€™t take my word for it, check out this super cool infographic .
From the birth of maps, measurement, and graphics going back nearly ten thousand years to the creation of modern charts and visualization techniques in the 1700 and 1800s, the art form peeked in the latter half of the 19th century with this classic gem :
This great grand-daddy of all modern infographics was drawn by a French civil engineer named Charles Minard, and unglamorously titled â€œFigurative Map of the successive losses in men of the French Army in the Russian campaign 1812-1813.â€
What Minard mastered and scientist-artists have emulated since is the ease at which multiple pieces of information are represented on a graphic in such a way as to instantaneously, unambiguously, and compellingly tell an otherwise highly complex story.
In this case, dig how the thickness of the lines indicate the progressively diminishing size of Napoleonâ€™s army as it battled east into the heart of Russia only to find an abandoned Moscow, dark lines depicting the devastating retreat through the record cold winter.
What would otherwise be conveyed through lengthy prose and countless rows of statistics is captured in a single uninflected image, one that brilliantly shows not only the catastrophic loss of life, but the various locations and circumstances of the entire campaign.
Fast forward to the present and data visualization has evolved in parallel with the growth of media and changing audience behaviors: From print magazines to computer graphics to the Internet, information is now synonymous with and dependent on imagery.
Dressed for Success
Great infographics follow a set of basic rules and best practices, not surprisingly best conveyed in, you guessed it, an infographic . At their heart, effective visualizations simply and immediately convey a dramatic story or make a convincing point.
Visualizations also come in certain types , reflecting how information can essentially be organized in five ways: Chronologically, alphabetically, geographically, categorically, and hierarchicallyâ€”lending themselves to comparisons, maps, timelines, processes, and others.
â€œInfographicâ€ and â€œdata visualizationâ€ are often used interchangeably, their differences subtle. Typically infographics are meant for quick communication, while data visualizations tend to be more granular and deeper, instead meant for detailed research and analysis.
Whether depicting the level of caffeine in popular products, the daily routines of creative people, or the evolution of video game controllers, some of the best infographics not only change the way we convey data, but transform how we understand ourselves and the world.
The power and immediacy of visualizations hasnâ€™t been lost on marketers and PR experts, who measure success by impressions and impact. So business verticals from digital marketing to insurance to consumer package goods use them constantly.
By their nature eminently bite-sized and sharable, infographics lend themselves perfectly to social media channels , where they become central to brand campaigns and PR initiatives. Knowing the audience and providing a demonstrable benefit helps fuel the viral push.
No exception, the plethora of â€œHealthcare Infographics â€ illustrates the seemingly countless ways health information is communicated visually across virtually every disease state and medical topic, and for every audience type from the general public to specialists.
With data becoming increasingly central to all aspects of healthcare, visualization techniques and tools are now an equally important part of every function from analytics to communications, ultimately transforming healthcare globally .
From improving predictive analytics to expanding global health initiatives , big data coupled with proven best practices for healthcare data visualization reveal insights that drive innovation and astonishing new developments.
Within health tech and digital health , visualizations help describe the new technology, convey benefits, and demonstrate future trends and areas of growthâ€”big data now so fundamental to healthcare that dynamic dashboards are now central to success.
And specifically within pharma , infographics and data visualization are routine across the spectrum of drug development and commercialization, from discovery to clinical trials, marketing and sales analytics, competitive analysis, to consumer engagement.
Here at Klick Health we understand the proven power of infographics and data visualization, and how their design and development demand creative, technological, and data-driven expertise. Seeing is believing, and only Klick can give you the confidence to bring your brand benefits to life. Let’s get started!