In the findings we were surprised to see that 65% of marketers were planning on using social media for the professional audience in 2018 (47% were using the channel in 2016):
This was a global report but the EU and China regions were lower than 65% so APAC and US must have been pulling the number up.
When asked what they thought the highest ROI-generating channels were, marketers said:
- 2016: Brand promotional emails (68% of respondents)
- 2018: KOL webinars (65% of respondents)
When asked about the challenges with setting up digital programs, marketers responded:
- 71% Demonstrate ROI
- 60% Response rates
- 58% Setup costs
- 57% System integration
- 54% Change management
Grab the report and see more information such as digital budgets breakdown and more.
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